A free 3-day event for entrepreneurs who know the old way isn’t working and are ready to build something wilder.
Streaming Live June 10-12, 2025
presented by Annie P. Ruggles, Founder of The Legitimati
You’ve done the work: built the thing, sold the offer, followed the “proven” steps. And yet you still wound up asking, “Why the hell does this feel so off?”
Maybe you’ve kept your business alive through sunshine and shitstorms and now you’re looking at what you built thinking, “I don’t even want this.”
And - to top it all - the economy is nausea-inducing, the "latest marketing trends" are exhausting, and the robots are coming for your clients.
Wasn't this supposed to be fun... or at least fulfilling?
FERAL: The Rewilding is a three-day online rebellion for the self-employed —
a sharp left turn away from performative nonsense, and straight back to your instincts.
It’s not "just a summit." It’s not a pre-recorded funnel-feeder.
It’s not another Zoom room where you slap on a brave face while your Stripe account quietly flatlines.
It’s tactical. It’s unfiltered. It’s deeply useful - and did we mention it's LIVE?
– Fierce Instinct Sessions These quick-hit 15-30 minute workshops cut through the noise to deliver what’s actually useful. Brave ideas, real strategies, and guts-level clarity — straight from people who’ve lived it.
– Untamed Truth Interviews
Raw, unfiltered conversations with entrepreneurs who’ve broken the rules, burned the scripts, and built something better. Hard-hitting questions will be asked delightfully.
– Real talk, not recycled scripts. No one else is talking about this stuff.
We’ll cover about evolving your brand without losing yourself, writing sales copy that doesn’t make you cringe, making peace with your website, and figuring out what to do when your reach tanks and your energy goes with it. And that’s just a taste.
These sessions hit different because the container is different — FERAL is built on trust, rebellion, and real talk. (And Annie’s not known for surface-level anything.)
We’ll even open the mic. If you’ve got something to say about building a business in this wild moment, we want to hear it.
No gurus. Just clarity and momentum, with a sprinkle of mischief.
This is where we stop consuming and start doing.
Join us for a full day of live coaching, hot seats, copy audits, co-working, tech taming, and brave next steps - all led by the same phenomenal speakers who tore the cage open and dared you to run.
Implementation Day is a no-pressure, high-impact experience designed to help you take real action while the spark is still hot.
Because you don’t need another notebook full of great ideas. You need support and to do the damn thing!
Overdelivering? You bet your self-employed butt.
This isn’t here to impress you or make you regret all your choices.
It’s here to wake you up, to reinvigorate you, and make you belly laugh at least twice.
Hosted by Annie P. Ruggles — renowned interviewer, business strategist, and your fiercely loyal Auntie Raccoon in the alley of online business.
She turns trash into treasure and built this whole damn thing for you.
We’ve gathered a handpicked crew of rule-breakers, creatives, strategists, and truth-tellers known around here as The Legitimati.
Each one brings a wildly different edge, but they’ve all earned their way here the hard way: through grit, guts, and real results.
They’re not here to play it safe.
Aleasha Bahr
Audrey Godwin
Bri Seeley
Celi Arias
Crista Grasso
Danielle Weil
Deanna Seymour
Diann Wingert
Dr. Erin Burgoon
Gabs & Dom Hayes
Gwen Bortner
Iris Goldfeder
Jen Coken
Jennifer Urezzio
Jennie + Meredyth
Eden Jackson
Laura B. Folkes
Keshia Butler-Thomas
Seth Goldstein
Sarah Westcott
Stephanie Cleary
Dr. Tina Muheim
Wendy White
FERAL was designed specifically for you if:
You’ve kept your business alive through launches, letdowns, algorithm shifts, and advice that never quite fit...and you're still here. Not because it’s been easy, but because you refuse to give up on doing it your way.
You’ve spent years following formulas that drained your spark and bank account and you’re finally starting to admit: it wasn’t you that failed. It was the system.
You’re done wasting time on tactics that don’t translate, programs that overpromise, and gurus who never asked what you actually needed.
Now? You want substance, truth, and some freaking momentum. (Also a break would be so, so nice.)
FERAL is happening June 10-12, 2025. The event is 100% virtual, so you can enjoy it from wherever you are in the world. The first two days (10/11) are free to all who register. The 12th is Implementation Day, a ticketed event.
Since most of our sessions are streaming LIVE, we encourage you to attend live if you can. If it's not possible, don't fret! All registrants will receive a link to a private YouTube channel for replays of all recorded sessions. You'll have access to these replays for the entire month of June 2025. (Some sessions, especially on Implementation Day, will not be recorded for privacy/intimacy purposes.)
If you choose to join us for Implementation Day, you'll receive a private podcast feed of Fierce Insight Sessions and Untamed Truth interviews.
Implementation Day is a full day of hands-on support to help you actually apply what you learned on Days 1 & 2.
When you upgrade, you're getting:
Live coaching from our speakers
Hot seats to get eyes on your offers, copy, or strategy
Copy audits + feedback you can use immediately
Co-working + momentum so you don’t leave with just another notebook of ideas
Real-time support from people who get your business and aren’t trying to upsell you
It's where you go from inspired to in motion, for less than $100.
Most of them, yes — because our speakers crave real connection. They thrive on interaction, energy, and the kind of specificity you just can’t get from a pre-recorded talk.
That means you’ll be able to ask questions, feel the spark in real time, and show up as more than a name in the chat.
A few sessions will be pre-recorded to protect our speakers' spoons — but even those are built to hit deep, not just play in the background.
All Implementation Day sessions will be live.
When you register, you’ll be added to The Legitimati email list so we can send you event updates, access links, and news about future happenings.
If you choose to attend any live sessions, we’ll ask for your email again, specifically so we can share it with the speaker you’re showing up for.
That way, you’re only added to the lists you want to hear from, and your inbox doesn’t get swallowed by 20 people you didn’t ask for. No surprises!
Of course! Accessibility matters to us and we're committed to making all of our work as accessible as humanly possible.
Due to the live nature of this event, we may not be able to offer quality captioning in realtime. However all YouTube replays will be captioned. Transcripts will also be available upon request after the event!
Audio-only versions will be available as the private podcast feed available to Implementation Day attendees.
Absolutely! We are accepting sponsors who serve an audience of established entrepreneurs. Sponsorships begin at $100.
To start a sponsorship conversation, please email host Annie P. Ruggles at annie@anniepruggles.com
Thank you for helping us make this wacky but necessary event possible!
We can't predict 'em all!
Email host Annie P. Ruggles at annie@anniepruggles.com or shoot her a DM on LinkedIn. Tell her FERAL sent you.
A free 3-day event for entrepreneurs who know the old way isn’t working — and are ready to build something wilder.
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